12 Best Google Reviews Template Resources for 2025
In the competitive online marketplace, your Google Reviews often serve as your digital storefront. A consistent flow of positive feedback is vital for building trust, but a generic "please review us" message is easily ignored. The key to turning a satisfied customer into an active advocate lies in how you make the request, using a well-crafted google reviews template.
This guide moves beyond simplistic requests. We've curated a comprehensive list of the 12 best resources for Google review templates, designed to fit the specific needs of UK businesses, from local service providers to e-commerce shops. You'll discover a range of solutions, including sophisticated software platforms that automate review campaigns and creative marketplaces offering customisable print and digital designs. Each option is presented with direct links and practical insights to help you choose the right tool to ethically and effectively boost your online reputation.
We’ll break down what makes each resource unique, covering everything from powerful automation features to visually appealing, ready-to-use templates. Instead of spending hours crafting the perfect message, you can leverage these tools to streamline your process. For a complete solution that combines powerful templates with intelligent automation, explore how GoodKudos can transform your review collection strategy.
1. BrightLocal
BrightLocal offers a powerful, all-in-one reputation management solution that goes far beyond simple copy-paste templates. While it doesn't provide templates for requesting reviews in the traditional sense, its strength lies in a sophisticated system for responding to them efficiently, making it ideal for agencies and multi-location businesses.
The platform integrates directly with Google Business Profile and Facebook, allowing you to manage and reply to reviews from a centralised dashboard. Users can create a library of customisable google reviews template replies or leverage the platform's AI-powered assistant to draft responses. This workflow dramatically reduces context switching and streamlines operations, especially when managing multiple client accounts. Its white-label reporting and client access controls are standout features for agencies needing to provide transparent, branded service.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | Centralised dashboard for responding to reviews across multiple locations or clients. |
| Pricing | Plans start from £24/month, billed annually. |
| Unique Selling Point | Strong agency focus with white-label client access and robust local SEO tools. |
| Limitations | Primarily a response tool, not for generating review requests. |
BrightLocal's UK-centric support and deep understanding of the local market make it a reliable choice for businesses focused on optimising their local presence. For a system dedicated to generating new reviews with powerful templates, check out GoodKudos.
Website: https://www.brightlocal.com/
2. Podium
Podium is a comprehensive interaction platform that excels at generating reviews through text-based communication. It provides a free Google Review Link Generator and an extensive library of scripts, making it a powerful tool for businesses aiming to increase their review volume via SMS, email, or even in-person requests. Its strength lies in its ability to automate and streamline the entire review collection process.
The platform centralises customer conversations into a unified inbox, integrating SMS, webchat, and social media messaging. This allows teams to seamlessly transition from a customer service interaction to a review request. The platform offers a robust google reviews template library and AI-assisted responses, which helps teams maintain brand consistency while personalising outreach. This makes Podium particularly effective for multi-location businesses needing to manage their reputation at scale.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | Automating SMS and email review invitations to drive high response rates. |
| Pricing | Custom pricing based on business needs; requires a quote. |
| Unique Selling Point | Strong focus on high-conversion, text-based review requests and automation. |
| Limitations | Quote-based pricing can be a barrier for very small businesses. |
Podium's deep integration with Google and its robust reporting features offer clear insights into reputation management efforts, justifying its position as a market leader for businesses focused on growth. To explore a more streamlined and accessible automation solution, visit GoodKudos.
Website: https://www.podium.com/
3. Birdeye
Birdeye is a comprehensive review management platform that excels in providing both out-of-the-box and highly customisable templates for review responses. It centralises review management by integrating directly with Google and Facebook, allowing businesses to reply without leaving the platform. This makes it a strong contender for companies that prioritise efficiency and brand consistency in their communications.
The platform provides a solid library of pre-built replies and allows users to create unlimited custom google reviews template responses. Its AI-powered tools assist in drafting replies that adhere to platform policies, a key feature for businesses focused on compliance. Birdeye also facilitates review collection through branded QR codes, linking offline customer experiences directly to online review funnels. This multi-channel approach helps capture a wider range of feedback.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | All-in-one platform for managing, responding to, and generating reviews. |
| Pricing | Custom pricing requires contacting their sales team. |
| Unique Selling Point | Strong emphasis on policy compliance and multi-channel review capture. |
| Limitations | Enterprise-leaning pricing and feature set may be overly complex for sole traders. |
For businesses needing more than just templates, Birdeye offers a robust solution, though simpler tools like GoodKudos may be more suitable for those starting out.
Website: https://www.birdeye.com/
4. Whitespark
Whitespark provides a free, essential tool for any business looking to create its own review request system without investing in a full management suite. Instead of offering a complete google reviews template, its strength is in generating the core component: a direct link for customers to leave a review. This simple-to-use generator creates a unique URL and a corresponding QR code, empowering businesses to build their own custom email, SMS, or even print-based review requests.
This approach is perfect for small businesses or freelancers who want control over their messaging and design but need a reliable way to remove friction from the review process. The tool is fast, trusted within the local SEO community, and requires no sign-up. It's an indispensable utility for seamlessly integrating a Google review call-to-action into any marketing material, from an email signature to a printed receipt or business card.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | Generating direct Google review links and QR codes for custom templates. |
| Pricing | The link generator tool is completely free. |
| Unique Selling Point | Simplicity and speed; provides the essential link without any complexity. |
| Limitations | Does not provide template copy, sending automation, or review management. |
For those who value simplicity and wish to build their own process, Whitespark is the ideal starting point. For a more automated solution that includes professionally designed templates, a platform like GoodKudos can manage the entire workflow for you.
Website: https://whitespark.ca/google-review-link-generator/
5. ReviewTrackers
ReviewTrackers excels by offering a wealth of free, educational resources alongside its premium software. It provides a robust collection of downloadable google reviews template packs for both SMS and email, making it an excellent starting point for businesses looking to formalise their review solicitation strategy without an initial financial commitment. This approach allows users to immediately implement proven copy for requesting and responding to feedback.
The platform also provides practical guidance on creating and using physical promotional materials, such as ‘Review us on Google’ stickers, a often-overlooked but effective tactic for in-person service businesses. While the templates are free, unlocking the full power of ReviewTrackers' automation and its integration with over 85 platforms requires a paid subscription, positioning the free resources as a valuable gateway to its comprehensive reputation management suite.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | Free, downloadable SMS and email templates for both review requests and responses. |
| Pricing | Free templates available; custom pricing for full software suite upon request. |
| Unique Selling Point | Strong focus on educational content and providing ready-to-use copy for various channels. |
| Limitations | Full automation and platform integrations are locked behind a paid subscription. |
For businesses ready to automate this process, platforms like GoodKudos offer a streamlined, all-in-one solution to send requests and manage reviews effortlessly.
Website: https://www.reviewtrackers.com/
6. GatherUp
GatherUp is a customer experience platform that excels at providing structured and compliant email templates for requesting feedback. It offers several pre-built request "modes" (Ultimate, Review, and Direct) that guide businesses on how to solicit reviews effectively while adhering to Google’s policies. This strategic approach allows users to fine-tune their outreach based on their specific goals, whether it's gathering first-party feedback or directly encouraging a Google review.
The platform allows for deep customisation of email templates and branded landing pages, ensuring a consistent customer journey. Its unique Feedback URL can be used as a single, reusable call-to-action across different channels. While primarily email-focused, GatherUp's strength lies in its clear, documented strategies and its strong emphasis on compliance and transparency, making it a reliable choice for businesses that prioritise a well-organised and ethical review generation process. For those seeking to integrate this strategy into a wider system, a tool like GoodKudos can help automate the entire feedback loop.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | Structured email campaigns for review solicitation using compliant templates. |
| Pricing | Plans are available upon requesting a demo. |
| Unique Selling Point | Multiple request modes (Ultimate, Review, Direct) with clear strategic guidance. |
| Limitations | Primarily email-focused; SMS and other channels require additional setup. |
GatherUp is ideal for businesses that want a well-documented, compliant, and customisable email-based system to generate a steady stream of customer feedback and reviews. Discover how GoodKudos makes this process even simpler.
Website: https://gatherup.com/
7. NiceJob
NiceJob specialises in automating review campaigns with a ‘set-and-forget’ approach, making it perfect for local service businesses and tradespeople. It combines SMS and email sequences into pre-built, customisable campaigns designed to persistently yet politely follow up with customers until they leave feedback. This multi-channel strategy significantly increases the likelihood of converting a happy customer into a public review.
The platform’s strength is its simplicity and effectiveness. Users can easily edit the content within each google reviews template to match their brand voice, while the intelligent follow-up cadence handles the timing and delivery. Integrations with tools like Zapier allow businesses to automatically trigger review invitations from their existing CRM or job management software as soon as a service is completed. This seamless automation ensures no opportunity is missed, making it an incredibly efficient tool for small teams.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | Automated, multi-channel review request campaigns for local service businesses. |
| Pricing | Plans start from £55/month. |
| Unique Selling Point | ‘Set-and-forget’ SMS and email sequences that follow up until a review is left. |
| Limitations | Analytics are less detailed compared to enterprise-level platforms; best value is realised within its own ecosystem. |
For businesses looking for a straightforward yet powerful way to generate reviews without manual effort, NiceJob is an excellent choice. To explore more automated solutions and find the right fit for your business, check out the options on GoodKudos.
Website: https://get.nicejob.com/
8. Canva
Canva is a design powerhouse that offers a vast, searchable library of templates perfect for creating physical and digital assets to solicit reviews. Instead of just text-based templates, it provides visually engaging, customisable designs for business cards, flyers, rack cards, and social media posts. This makes it ideal for businesses with a physical presence, such as cafes, salons, or retail shops, that want to capture reviews at the point of service.
The platform's drag-and-drop editor allows users to quickly add their branding, a custom QR code linking to their Google review page, and a clear call-to-action. You can find a google reviews template for nearly any industry and modify it within minutes, providing a professional and accessible way for customers to leave feedback. The ability to export print-ready PDFs or digital-friendly PNGs makes it a versatile tool for any campaign.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | Designing print and digital assets (cards, flyers, signs) with QR codes for offline review requests. |
| Pricing | Free plan available; Canva Pro offers premium templates and assets from £10.99/month. |
| Unique Selling Point | Massive library of professionally designed, easily customisable visual templates for any industry. |
| Limitations | Quality can vary between templates, and some premium assets require a Pro subscription. |
While Canva provides the creative assets, remember to pair them with an automated system like GoodKudos to manage and respond to the reviews you collect.
Website: https://www.canva.com/
9. Etsy
For businesses seeking a tangible way to solicit feedback, Etsy is a sprawling marketplace filled with creative and physical google reviews template solutions. Instead of software, it offers downloadable, customisable card designs and physical products like QR code stands, NFC-enabled signs, and printed business cards. This approach is perfect for brick-and-mortar businesses like cafes, salons, or retail shops that want to capture in-person customer feedback at the point of service.
The platform connects buyers with thousands of independent designers, many based in the UK, offering an enormous variety of styles. You can find everything from minimalist acrylic stands to rustic wooden signs, ensuring a perfect match for your brand’s aesthetic. Most digital templates are editable in Canva, providing a low-cost, instant solution for creating print-ready materials. For those wanting a complete solution, many sellers offer printing and shipping services, delivering a professional product directly to your door.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | Purchasing physical items (NFC stands, QR cards) and digital templates for in-person review requests. |
| Pricing | Digital downloads typically £2–£5; physical items vary from £10 to £50+. |
| Unique Selling Point | Huge variety of creative, tangible products to match any brand style, with many UK-based sellers. |
| Limitations | Quality varies by seller; requires careful vetting of seller ratings and reviews before purchase. |
Etsy offers a unique, hands-on alternative to digital-only requests, bridging the gap between a physical visit and an online review. To automate the digital side of this process, consider a platform like GoodKudos.
Website: https://www.etsy.com/market/google_review_cards
10. Vistaprint UK
While not a digital template provider, Vistaprint UK is an essential resource for bringing your google reviews template designs into the physical world. It’s the perfect platform for printing business cards, flyers, and stickers embedded with QR codes that link directly to your Google review page. This tangible approach is highly effective for in-person service businesses, retailers, and restaurants wanting to capture feedback at the point of sale or service completion.
The platform allows you to upload print-ready designs created in tools like Canva, ensuring your physical review requests match your brand's aesthetic. Its UK-based operations mean faster shipping times and local customer support, which is a significant advantage over international competitors. The ability to place bulk orders at a reduced cost makes it a scalable solution for businesses of any size.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | Printing physical assets like QR code cards, flyers, and table tents for in-person review requests. |
| Pricing | Varies by product and quantity (e.g., 250 business cards from around £15). |
| Unique Selling Point | UK-focused printing service with fast local delivery and competitive bulk pricing. |
| Limitations | Quality can vary; careful proofing of uploaded designs is essential before finalising an order. |
Vistaprint UK is the go-to choice for businesses that want to bridge the gap between their physical customer interactions and their online reputation. For a fully automated digital solution, platforms like GoodKudos can complement these physical efforts.
Website: https://www.vistaprint.co.uk/
11. Creative Fabrica
Creative Fabrica is a design marketplace offering a vast library of professionally designed, print-ready templates for physical review requests. Rather than focusing on email or SMS, its strength lies in providing tangible assets like review cards, flyers, and table signs that businesses can use in person. These templates are often designed for easy editing in platforms like Canva, making them accessible even for those without graphic design experience.
This approach is perfect for brick-and-mortar businesses, service providers, or e-commerce brands wanting to include a physical prompt in their packaging. A well-designed google reviews template card can add a professional, personal touch that digital requests sometimes lack, encouraging customers to leave feedback right after a positive interaction.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | Purchasing print-ready, instant-download templates for physical review request cards. |
| Pricing | Inexpensive one-off purchases or subscription-based access to the entire library. |
| Unique Selling Point | Diverse, high-quality designs for tangible assets, bridging the gap between physical and digital engagement. |
| Limitations | Template quality varies by seller; some may require Canva Pro or specific font purchases. |
Creative Fabrica offers an affordable and flexible way to create polished, physical marketing materials. For businesses looking to automate the digital side of review management alongside these physical prompts, a dedicated platform like GoodKudos can complete the strategy.
Website: https://www.creativefabrica.com/
12. Mailmodo
Mailmodo offers a direct and free solution for businesses looking to kick-start their review collection via email. It provides a single, professionally designed, and editable google reviews template specifically for requesting feedback. This approach is perfect for small businesses or solopreneurs who need a high-quality email design without committing to a comprehensive reputation management platform.
The template comes with pre-written subject lines and body copy designed to maximise conversion rates. Users can easily edit the content and export the final design for use in their existing Email Service Provider (ESP) or CRM system. While it doesn't automate the sending process, it serves as an excellent starting point, giving you the building blocks to create a compelling and on-brand review request that can be enhanced with a review link from a generator like Whitespark.
Key Features & Considerations
| Feature | Details |
|---|---|
| Primary Use Case | A free, editable email template for one-off Google review requests. |
| Pricing | The template is free to use and export. Mailmodo's full platform has separate pricing. |
| Unique Selling Point | A no-cost, professionally designed template that can be used with any email system. |
| Limitations | Lacks automation; users must manage sending, timing, and follow-ups manually. |
Mailmodo is an effective, no-frills resource for crafting your initial review request. For those needing to automate the entire process, from request to response, exploring a dedicated platform like GoodKudos is the logical next step.
Website: https://www.mailmodo.com/email-templates/google-review-email/
Key Feature Comparison of 12 Google Review Templates
| Product | Core Features ✨ | User Experience ★★★★☆ | Value Proposition 💰 | Target Audience 👥 | Unique Selling Points 🏆 |
|---|---|---|---|---|---|
| BrightLocal | Review reply templates, Google/Facebook review management, AI assistance | Streamlined dashboard, UK-focused | UK-centric, subscription-based | UK businesses, agencies | Compliance-aware workflows, client controls |
| Podium | SMS/email invites, AI responses, unified inbox | High-conversion focus, multi-location | Quote-based pricing, scalable | Multi-location businesses | Extensive templates, deep Google integration |
| Birdeye | Custom reply templates, AI compliance, QR codes | Easy compliance, multi-channel capture | Enterprise-leaning, sales contact pricing | Medium to large businesses | Policy-aligned AI replies, QR code review flows |
| Whitespark | Google review link & QR code generator | Simple, free, fast | Free tool, user-created communications | DIY local SEO users | Free QR & benchmarking tools |
| ReviewTrackers | Downloadable SMS/email templates, platform integrations | Ready-to-use templates, educational | Free content with paid automation upgrade | SMBs using marketing tools | 85+ platform integrations |
| GatherUp | Branded email templates, multiple request modes | Email-focused, brandable | Best with paid automation | SMBs focusing on email review requests | Compliance-focused, A/B testing |
| NiceJob | Automated SMS/email campaigns, CRM integrations | Set-and-forget ease | Best within NiceJob ecosystem | Local services, trades | Multi-channel follow-ups, Zapier integrations |
| Canva | Editable print/digital templates, QR embedding | User-friendly drag-drop design | Mostly free/low-cost templates | All businesses needing design assets | Massive template variety |
| Etsy | Downloadable templates, printable & NFC stands | Affordable, instant access | Low-cost, mostly digital and physical products | Small businesses, UK-based users | UK-shippable, variety of print products |
| Vistaprint UK | Print-ready Google review cards/flyers | Easy reorder, UK delivery | Bulk discounts, UK-focused | UK businesses, print buyers | Fast UK shipping, bulk pricing |
| Creative Fabrica | Instant-download print-ready cards/templates | Diverse styles, vendor-rated | One-off purchases, no subscription | SMBs needing quick templates | Clear licensing, Canva compatibility |
| Mailmodo | Editable Google review email template | Simple, free | Free template only | Email marketers, startups | Professionally written, exportable email design |
Turn Templates into Trust with a Smart Strategy
We've explored a wide array of tools and resources, from sophisticated reputation management platforms like Podium and Birdeye to versatile design assets from Canva and Creative Fabrica. The central takeaway is clear: while a well-crafted Google reviews template is a crucial starting point, it is only one component of a successful feedback collection strategy. The true power lies not in the template itself, but in how you integrate it into a thoughtful, consistent, and personalised customer engagement process.
Your choice of tool should directly reflect your business's specific needs, resources, and scale. For a local service provider, a streamlined solution like NiceJob or Whitespark might offer the perfect balance of automation and simplicity. In contrast, a multi-location enterprise or a data-driven agency will likely benefit more from the comprehensive analytics and multi-channel capabilities of platforms such as BrightLocal or ReviewTrackers.
From Template to Triumph: Your Action Plan
To truly capitalise on the insights from this guide, it's essential to move from simply selecting a tool to strategically implementing it. Your next steps should focus on creating a system that feels authentic to your brand and effortless for your customers.
- Personalise Proactively: Go beyond just inserting a customer's name. Reference the specific product they purchased or the service they received. This small detail demonstrates that your request isn't just an automated blast but a genuine request for their valued opinion.
- Time Your Request Perfectly: The ideal moment to ask for a review is when the positive experience is still fresh. For e-commerce businesses, this might be a few days after delivery. For service-based companies, it could be immediately after a project's successful completion. Experiment to find the sweet spot for your customer journey.
- Simplify the Process: The single most important factor is making it easy for customers to leave a review. Ensure your chosen google reviews template includes a direct, one-click link to your Google Business Profile review page. Every extra step you force a customer to take dramatically decreases the likelihood they will follow through.
- Engage with All Feedback: A proactive review strategy involves more than just collecting positive feedback. Responding professionally and promptly to all reviews, especially the negative ones, shows potential customers that you are attentive, responsible, and committed to customer satisfaction. This public engagement can often be more powerful than a standalone five-star rating.
Ultimately, the most effective approach combines smart automation with a human touch. By selecting the right Google reviews template and embedding it within a customer-centric strategy, you transform a simple request into a powerful engine for building trust, credibility, and a sterling online reputation that attracts new business.
Ready to take control of your customer stories and showcase social proof beyond Google? Good Kudos offers a beautifully simple way to collect, manage, and display powerful video and text testimonials directly on your website. Start building a wall of social proof that converts by letting your happy customers become your most effective marketers. Try Good Kudos for free and see how easy it is to elevate your brand's trust.